"MOCAP
Analytics has developed premiere AI-powered data storytelling software and
algorithms for fan engagement and they have been creating rich NBA and NFL
content for years,” said Carsten Koerl, Founder and CEO, Sportradar.
"By combining their software and algorithms with our data and partnerships, our
clients will be able to deliver snackable, visual and original content across
all platforms and channels worldwide. Our Game Stories and Game Stream will be
the first products to bring these experiences to life. This acquisition allows
us to pursue an exciting area of growth where one thing is certain – fan
discussion will never be the same,” Koerl added.
MOCAP Analytics, founded in 2012 by Caltech PhDs, Arian Forouhar and Eldar Akhmetgaliyev, has created original sports content for years, starting through an agreement during the 2012-2013 season with their hometown Golden State Warriors, the first team to use their technology.
"Sports storytelling
is an area where machines and humans can work together to enrich the fan
experience and stir conversation," said Arian Forouhar, Co-Founder and CEO,
MOCAP Analytics.
"We now have a unique position in the marketplace by combining unfettered access
to player-tracking data, established partnerships spanning broad distribution
channels, and powerful data storytelling capabilities. Teaming up with the
global leader in this space allows us to stay on the cutting edge of sports and
technology and to extend the reach of our data storytelling around the world,”
Forouhar also said.