Swedish-licensed companies are responsible for US$1.48 billion of this total, which is flat on a year-on-year basis, but international operators saw their market share increase 11% to just over US$ 475 million.
The results come at an uncertain time for the Swedish market, which faces great change, with state-owned Svenska Spel expected to lose its online gambling monopoly and become privatised.
In the nine-month period, sales at Svenska Spel dropped 1% year-on-year to US$770 million, mainly due to a decline in land-based activity, with revenue from this part of the business down 5% to US$580 million.
However, in contrast, online operations at Svenska Spel climbed 15% to just under US$190 million.
Svenska Spel recently moved to expand its portfolio of betting pool games with the launch of ‘Oddset Challenge’. The new sports betting pool game pledges to combine the “most attractive daily sporting events and betting types” with the “strength of a betting pool game”, with players able to enter with low stakes and win larger sums of money.
Source GMB / iGaming Business
