SÁB 20 DE ABRIL DE 2024 - 02:20hs.
Event’s non-executive Chairman

Evert Montero: “Juegos Miami has huge potential”

Evert Montero, President of Colombian trade body Fecoljuegos, has been recently confirmed as non-executive Chairman of Juegos Miami, the event created by Clarion Gaming to meet the specific demands of the Pan-Latin American and Caribbean markets. “I see this honour as a huge responsibility,” said Montero, who added that the event “it is consolidating itself as one of the most important gaming spaces in the world.”

Acknowledging the accolade, he said: "I am not accepting this honour as Evert Montero. Rather I accept it as the President of Fecoljuegos and of course as a representative of the gaming industry. I see this honour as a huge responsibility, specifically to show that in Latin America and Colombia there is still a lot of work to do in order to develop. I also take it as recognition from Clarion Gaming, which is the most important international benchmark when it comes to gaming events.” 

Montero believes the progress made by Juegos Miami following its launch in 2016, demonstrates the importance of bringing the industry together as well as Clarion Gaming’s position as a leader and pioneer of large-scale projects. He said: "Juegos Miami has huge potential, and I feel that it is consolidating itself as one of the most important gaming spaces in Latin America, the American continent and in fact the world. It gives us the opportunity to come together and join forces to improve, learn about the latest technology and strategies, as well as the latest technical, regulatory, legal and marketing updates."

Looking ahead to the challenges and opportunities facing Juegos Miami, he stated: "Online gaming will soon be legal in a lot of countries, and this will generate a lot of movement and change within the industry. We will also have to focus on the topic of gaming’s reputation and, of course, we must continue to analyse gaming’s future not just with regards to technology, but also in terms of new games, eSports and all the opportunities that information and communication technology brings with it.” 

"Latin American regulators understand that they have to create an attractive market as this is the best way of combatting black or grey market operations, which I believe is the biggest challenge. Another challenge is that these new regulations are the first to be put in place and as such, every day we are having to learn more about the reality of the market, the operator and the player to ensure regulation is sustainable and does not just generate short-term revenue. Lastly, there is the question of the industry’s visibility in each country, and highlighting that it generates a lot of wealth, not just economically but socially through generation of jobs and the responsibility it has in each country’s society,” Montero concluded.

To register interest in attending the 2018 edition, which is being held across 30 May – 1 June at The Biltmore, Miami, visit www.juegosmiami.com

Source: GMB