The outline statistics, which have been
calculated and de-duped by the company responsible for the 2017 ticket and
registration data, show that, for the first time, ICE has broken through the
30,000 barrier, recording an attendance of 30,213. The figure represents the
sixth consecutive year of growth and is 5.7% up on the previous best which was
set last year.
Commenting on the figures, Kate Chambers, Managing Director of the Gaming
Division at Clarion Events, said: "Whilst these are outline figures and are
subject to independent audit, we are confident that they represent an accurate
snap shot of the three days of intense business, networking and learning which
took place at the ExCeL Exhibition Centre earlier this month. The upward trend
has coincided with our 2013 relocation to London Docklands: in fact the ICE
attendance is now 42% higher than that recorded for the last edition held at
Earls Court.”
"Not only are more gaming professionals attending ICE than ever before,
encouragingly, they are also spending more time within the show. Our figures demonstrate the average time
spent within the exhibition is 1.96 days, an increase of 0.5% on 2016. When this figure is extrapolated out, the
number of visitor days at ICE 2017 totalled 59,217,” Chambers added.
"Although the attendance figures are extremely important, my attention is now
on the data we obtain from the post-show independent research that we
commission each year and, in particular, the results of the Net Promoter Score
(NPS) metric which gauges the willingness of participants to recommend the
event to a friend or colleague. The NPS,
which is used by serious consumer brands including Amazon, Apple and eBay, is a
measure of customer satisfaction which in turn reflects the ‘mood music’ of the
industry and the relationship they enjoy with the ICE brand,” she concluded.
The audited attendance, including a country
analysis, will be available late March.
Source: GMB