The digital turnover share was up 23% from the same period last year, while retail wagering fell 6% over the same span.
The digital gains are all the more impressive considering Australian-licensed operators were forced to suspend their online in-play sports betting services last September. The in-play apps had been extremely popular with bettors, with some operators claiming that in-play turnover had tripled following their app’s launch.
Paddy Power Betfair’s Sportsbet brand remains the betting app king, accounting for 31% of all betting app downloads. Runner-up Tabcorp was well back at 20%, while William Hill ranked third with 15%.
Combined, Sportsbet, Hills, Ladbrokes and Bet365 – all local divisions of international firms – accounted for 65% of all betting app downloads. UBS’ Ryan noted some correlation between iOS app downloads and digital market share, suggesting it "may prove to be an indicator of revenue trends across operators and long-term sustainable digital market share.”
Source: GMB / Calvin Ayre
