SEG 21 DE AGOSTO DE 2017 - 03:30hs.
Market expansion

Bingo opens new posibilities for Novomatic in Asia

Novomatic AG says its video bingo electronic game products under the “Otium” brand have proven a surprise hit in Asia Pacific, opening doors for the company in the casino sector there. “By the end of this year we may have specifically-tailored games for these kinds of markets,” told firm’s VP for global sales, Lawrence Levy, to GGRAsia.

"Our Otium bingo products are opening a lot of doors for us in the Asia Pacific region. We hadn’t realised it would prove so interesting [for gaming operators],” said Lawrence Levy, Novomatic’s VP for global sales, in an interview with GGRAsia during this year’s edition of Global Gaming Expo (G2E) Asia.

Novomatic announced in September 2016 it had acquired a 60 % stake in Spain-based video bingo company OtiumGI SL., whose games had been initially developed for use in the so-called "Class II” machine sector, outside the commercial casino sector.

"The Otium is a pure bingo game, so it can work in a Class II market, but we also want to certify it for Class III as well, because there’s a lot of interest in it,” stated Levy, referring to Asia Pacific markets.

"This is a market where we see a massive development opportunity for our company. We know that we are very strong in Europe, and we have been for some years… In Asia Pacific it’s a case of us targeting the right kind of products that are going to suit the players in these markets. And there are varied markets in the Asian región,” Levy concluded.

Source: GMB / GGR Asia