With 150 million mobile users in the area - 52% of the population – and an increasing interest in mobile shopping, the Nigerian gambling market is showing clear signals of being ready to step towards mobile and online. However, the evolution from retail to mobile is challenging; in fact, it requires more than a simple creation of a mobile page.
During the recent show in West Africa, local operators had the possibility to discover how to expand their business in Nigeria with the right tools and fitting technology. BtoBet’s chairman Alessandro Fried was a speaker in the panel "Making the most of growing opportunities in Africa”, showing his vision about how local operators must be prepared to step into the developing scenario towards mobile.
Commenting on his point of view, Fried highlighted: "To win in mobile, the Nigerian licensee needs to focus on the maximization of the experience in shop but at the same time must push the player to move from the shop to mobile, through native apps. In this perspective, a mobile app is no longer a nice-to-have, it is now a must-have”.
