The officials sent to Las Vegas for the training were the undersecretary of Fiscal Governance and Lottery Regulation, Alexandre Manoel Angelo da Silva; the General Coordinator for Governance of Prizes and Drawings, Waldir Eustáquio Marques Júnior; and the SEAE technician, Itamar de Carvalho Pereira.
In addition to the members of the Ministry of Finance, the
Vice President of Government Funds and Lotteries of the Caixa Econômica
Federal, Deusdina dos Reis Pereira, was also present.
The content of the course aims to identify the main indicators used in the
analysis of the business scenario and the evaluation of the markets, evaluate
market penetration and expenditure per customer, and illustrate the impact of
marketing on revenues and expenses.
The key points addressed by the course were:
- Viability studies
- Components of a strategic vision
- Leveraging customer data analysis
- Player reinvestment
- Operational analysis
- Market fluctuations
- Maximize database utilization
The renowned course is recommended for finance department principals, general
managers, department managers and principals, financial personnel, accounting
staff, commissioners of games and controllers.
