Sheffield United FC Head of Commercial, Paul Reeves, said: "We are very much looking forward to working with Ladbrokes and giving the supporters access to a well-known high street betting partner who will work with the Club to ensure that match day betting services are delivered with the supporter experience very much at the forefront of their offer.”
Ladbrokes Head of PR, Jessica Bridge, commented: "We are very excited at Ladbrokes to be forming this dynamic partnership with Sheffield United Football Club as they embark on their mission to be promoted to the Premier League.”