The ITF’s global media rights partner be have released the streaming rights in order to enable this platform to go live.
Sportradar will use its OTT solution to produce and deliver the live and on-demand Davis Cup streams at https://video.daviscup.com. Fans will have the ability to purchase coverage ranging from individual ties to a whole round of ties, or an annual package covering all rounds of Davis Cup.
In parallel, the ITF has been working with Sportradar to launch a desktop live scoring centre and redesigned dedicated mobile app for Davis Cup. Thanks to the addition of more in-depth statistics across all ties, the second screen experience will be even richer and more engaging. The live streaming platform, live scoring centre and app will be available for Fed Cup in the coming weeks.
ITF President David Haggerty said: "The ITF’s goal has always been to bring Davis Cup and Fed Cup by BNP Paribas closer to every tennis fan, no matter where they are in the world or what device they are using. Sportradar continues to fulfil our growing expectations in a developing sports marketplace.”
Sportradar CEO Carsten Koerl added: "Davis Cup and Fed Cup bring together the most committed tennis players, the most exciting matches and the most passionate tennis fans. It is a privilege to be able to help the ITF deliver premium content across the globe.”
In addition to live coverage of over 50,000 ITF Pro Circuit matches per year through its umpire technology, Sportradar remains the ITF’s official data rights partner and preferred streaming partner for the ITF Pro Circuit. The company launched the ITF Pro Circuit app back in 2015 and has also increased live streaming of ITF events together with the ITF’s member nations.