Owned by Betsson Group, the online gaming brand will join the 18-time domestic champion’s secondary tier sponsors including FrecciaRossa, Snai, TIM, Banco BPM, Mediaset Premium, GI Group, Diesel, Nivea Men and Toyo Tyres.
Chief
Commercial Officer of AC Milan, Lorenzo Giorgetti, commented: "Our partnership
with StarCasinò is a natural fit between two leaders in their respective
industries. Our shared values make this collaboration particularly attractive.
A key factor for us to partner with StarCasinò was their impressive innovative
activation ideas.”
"Thanks to StarCasinò all our fans will be invited to join exciting upcoming
live-experiences with the club,” Giorgetti added.
Commenting on the partnership, local brand manager for StarCasinò, Anna Vishnevskaya, said: "It’s an honour for us to partner with such an iconic and constantly evolving club with a strong and loyal Italian and worldwide fan base.”