Playtech signed a strategic partnership with Featurespace in 2017, the deal forming part of the group’s strategy to further enhance its IMS platform. The strategy also includes other third-party agreements, including Captain Up’s gamification engine and other “soon to be announced” partnerships.
Featurespace’s adaptive, real-time, individual change platform (ARIC) understands each player’s individual behaviour and automatically evaluates risk. By monitoring player behaviour, the ARIC platform instantly identifies new fraudulent attacks. At the same time, ARIC reduces the number of genuine, incorrectly sanctioned customers – significantly reducing poor player experience.
Shimon Akad, COO of Playtech, said: “We are committed to promoting safe play and empowering licensees and players with advanced customer engagement and protection. I’m therefore delighted that our partnership and integration with Featurespace technology will enable us to further increase the quality and effectiveness of our offering.”
Martina King, CEO of Featurespace, commented: “Our strategic partnership enables us to deliver enhanced protection to their customers through our real-time, machine learning technology and will allow licensees to better manage risk. “We are proud to be working together to provide our machine learning ARIC platform to protect and serve Playtech’s customers.”