JUE 28 DE MARZO DE 2024 - 18:46hs.
According to new research

Online lottery bets to reach US$76 billion by 2022

A new study from Juniper Research has found that online lotteries will be disrupted by the opening up of markets coupled with a drive towards mobile offerings. Wagers placed on online lotteries will increase from US$29 billion in 2017 to US$76 billion by 2022, with mobile devices accounting for more than half of this by 2022.

The new research, Mobile & Online Gambling: Casinos, Lotteries, Betting & VR 2018-2022, found that there will be a doubling of digital lottery users, from 317 million in 2018 to 624 million by 2022, driven largely by the Far East and China. The research anticipates that the considerable Chinese online lottery industry will re-emerge during the period, alongside the launch of a South Korean digital lottery this year.

Juniper believes that the U.S. is on the cusp of a wave of legislation that will facilitate online gambling, following Pennsylvania's landmark decision to allow such activities in October 2017. Juniper also identifies New Jersey, New Hampshire, West Virginia and Illinois as those set to follow. For state-run lotteries, legalisation will likely allow online delivery, as well as pools between states, further driving participation.

However, the research found constraints, with traditional lottery providers, often monopolies in their home markets, now facing increased competition.

Juniper found that these activities are a draw for consumers seeking better odds or jackpots from international games and advises traditional providers to re-evaluate prize structures and entry fees.

Source: GMB