"A regulatory agency is fundamental for sports, as it is a unique and societal ecosystem. Sportradar understands that integrity in sports is key to strengthening the gaming's regulatory speech. We are talking about only one aspect of gaming, but it is part of a much larger set," said Magri. According to him, permanent monitoring and constant investigations of suspicious actions are part of Sportradar's activities and this ensures safety for the operators and especially for the consumers who need to be preserved.
According to him, FIFA tournaments around the world are monitored by the company and this is extended to regulatory and police agencies in several countries, which have the support and guidance of Sportradar.
The Paulista Football Federation is a witness, according to the executive, of the benefits of integrity in its tournaments, such as the Campeonato Paulista, which has seen an effective increase in sponsorship quotas for increasing credibility.
Robson Silveira, of the FPF, said that integrity is key to attracting investments. "It was fundamental to our performance in the most recent edition of the Paulista championship, combating the combination of results and the monitoring of games. Integrity in the championship makes us increasingly transparent and this is important for success in our business," said Silveira.
Magri said that it was very important for the FPF to have put itself at the head of an integrity program with the goal of making the organization more and more recognized by corporate and social responsibility. "In doing so, the FPF is emerging as one of the most important federations in the region," he said.
According to him, "a future gaming regulator in Brazil must be attentive to movements like this, to understand that the sector can - and should - be transparent and attentive to any kind of manipulation of results.” According to the executive, "sportbooks live from transparency and need to have the confidence to follow as a successful activity".
Source: GMB
