PBS has introduced a wide range of new products and innovative features in recent months, including new markets, an enhanced cash-out tool, goal scorer options and a streamlined in-play user experience.
In-play, especially football, is driving exceptional levels of growth, with in-play turnover now accounting for 34% of terminal World Cup business. This is compared to 12% at the previous World Cup held in Brazil.
The Round of 16 game between Croatia v Denmark has to date generated the most in-play turnover of any match, emphasising it is just not big matches but lower profile games on TV at the right time of day that is a catalyst for growth.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, believes the figures should come as no surprise: “We are delighted with the numbers to date and are pleased to have helped generate so much extra revenue for our betting shop partners in the UK and Ireland. We have undoubtedly benefited from the live World Cup TV pictures available in every shop, which have encouraged in-play betting.”
“This World Cup has definitely shattered the old cliché that customers are only interested in betting on England, or the so called ‘big matches’. Croatia versus Denmark smashed records and the message to operators is crystal clear: if you combine pictures with data at the right time the revenues will flow. It’s a simple message and one we’re excited to be helping deliver as we continue to innovate in this space.”