JUE 28 DE MARZO DE 2024 - 12:57hs.
Italia Seria A football

Betway agrees three-year AS Roma sponsorship

The deal will see Betway have their branding carried on the club’s training kit up to and including the 2020/21 season, and have access to wider advertising at the club. Betway has vowed to adopt a “wait and see” approach to marketing in Italy as its deal with AS Roma coincides with the implementation of the advertising ban.

Regarding this new deal, Betway’s Anthony Werkman, commented: “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football. Roma have a huge fanbase and we hope this three-year deal will give us some great exposure over the course of the next few seasons.”

AS Roma’s Director of Global Business Development and Commercial Operations, Kaitlyn Colligan, said: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season.”

“Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria,” Colligan added.

Betway is a global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.

Source: GMB