James Boje, Aristocrat MD, EMEA, commented: "A strong portfolio combining exciting content, segmented product lines and popular licensed themes have been the key business driver over the last 12 months. A significant proportion of our stand space at ExCeL will incorporate premium licensed brands, demonstrating Aristocrat’s ongoing commitment to this extremely important segment.”
Having already embarked on a roll-out trajectory well established across Australasia, North America and other regions throughout the world, Lightning Link will be given more support for gaming floor expansion in EMEA with six new varied themes sporting three different base game mechanics. Also new to the market, a mid denomination version of Lightning Link especially designed for VIP areas.
Arc Double
titles Game of Thrones™, The Walking Dead 2™, Britney Spears™ and Buffalo
Grand™ have also started to establish a firm foothold in a number of European
markets and South Africa, with more approvals coming on stream and two more
popular themes being added to the portfolio in Elvira – Mistress of the Dark™
and The Big Bang Theory Jackpot Multiverse™.
At ICE 2017, Aristocrat will also expand its range of licensed formats with
Zorro™ and Sharknado™ being released on the Arc Single™ platform, both packed
with a broad variety of features and proven mechanics for extended
entertainment value.
"Players across Europe and Africa have only recently begun to enjoy the gaming experience of global phenomena such as Lightning Link™ and blockbuster titles on the Arc Double™ platform,” continued Boje, "and at February’s ICE show we will reveal the rich pipeline of new licensed gaming content, crafted with passion by the world’s greatest games designers.”
"Rich content and features from the most popular Aristocrat games underpin the new portfolio in both licensed and sale categories,” Boje concluded. "Customers already know what’s working on their floors and we will outline how our globally based game studios are taking the very best elements and pushing the envelope with the next generation. Stand S3-250 will be a hotbed of creative gaming innovation and we eagerly await sharing our vision with partners old and new.”
