Caliente, the largest sportsbook in Mexico, will be launching Digital Sport
Tech's Player Props, where customers are able to create and customize their own
bets on player performance across a range of statistics and sports, all in real
time.
Caliente will be the first operator in Latin America to launch Player Props,
following the recent successful integration with Coral in the UK and Europe and with Mad Bookie in Australia. Ladbrokes.com.au Australia will also launch Player Props
in early 2017.
Ari Lewski, executive director of Digital Sports Ltd, said: "Latin America
is a significant sports betting market and we're really excited to be able to
offer our game-changing player proposition betting product to Caliente, another
highly-respected, tier one sportsbook.
"We're also excited by the fact that Caliente is a very U.S.
sports-focused operator because that's where we believe our player props
product comes into its own, given the stat-heavy nature of the sports and keen
following by fans of the players and their statistical performances.
"We've seen from all our partnerships how popular player related betting
opportunities are and we believe it's going to be one of the biggest growth
areas for sportsbooks in 2017.
"Player Props is all about giving the punters the power to create their
own bets which takes personalization to a completely new level."
Emilio Hank, CEO of Caliente Interactive, said: "Digital Sports Tech's
Player Props product is going to be a great addition to our sportsbook
offering, as it caters very nicely to our customer base given their penchant
for betting on the big U.S. sports."
Player Props is facilitated by a unique proprietary and patent-pending platform
and algorithms that analyses each customized bet to generate accurate odds and
automatically determine the result. The sports currently available via the
product include football, basketball, American football and rugby league.
A major attraction of the Player Props betting platform is the sheer number of
player markets that can be made available to users without any extra trading
manpower.
Factoring in all the possible bet permutations and combinations, there are more
than 1.3 million unique markets available for users to create during a single
round of English Premier League matches, and more than 2.3 million in a weekend
of NFL.
The wide variety of player markets also means that bettors are far more engaged
when watching a match. Rather than waiting for the final score they are focused
on key individual moments like a successful pass or tackle, shot or rebound.
Source: GBM / Casinocitytimes.com
