Throughout last season, the clubs of the Spanish main división reached nearly 300 sponsorship deals with some 130 bookmakers, generating total revenues of around 600 million euros.
Online bookmakers have placed themselves in the third place of the sectors that
invest the most in Spanish football, at the same level as banking, automotive
and soft drinks, and only below sponsors of sports equipment and beer brands.
The
investment of online bookmakers in football is not only direct through
sponsorships, but also indirect. Thus, they carry out a powerful investment
through television advertising around the sports broadcasts: 40% of the
advertising blocks before the match and in the breaks are covered by sports
betting brands.
Despite these high figures, Eljarrat pointed out that, at present, the value of
the online bookmaking industry does not justify an advertising investment of
this caliber. "In 2016, the real income of the sector in Spain was around
250 million euros, a much lower amount than the other industries that we have displaced,"
concluded Sportium’s CEO. CEO
Source: GMB / Expansion
