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Melco Crown changes name to Melco Resorts

Asian casino developer Melco Crown Entertainment Ltd is to change its name to “Melco Resorts and Entertainment”, the company confirmed to GGRAsia. The change will be “subject to shareholders’ approval by end March,” according to local media.

A late December filing by Melco Crown to the US Securities and Exchange Commission said the firm would be announcing "a new corporate entity” following a series of sell downs by Australian casino firm Crown Resorts regarding the latter’s holding in Melco Crown.

The sell downs resulted in the other Melco Crown partner, Melco International Development Ltd, led by Lawrence Ho Yau Lung – assuming majority ownership in Melco Crown.

Crown Resorts said in its half-year results published in late February that its interest in Melco Crown had been reduced to 11.2 % following its most recent sell down, completed on February 16.

A January note from brokerage Sanford C. Bernstein had suggested the Melco Crown brand "lacks the same recognition as some of its Macau competitors”.

Source: GMB / GGR Asia