Additionally, during the 10-week promotional period, the Pennsylvania Lottery's VIP Players Club membership grew by 13 percent with 76,000 new registrants.
Drew Svitko, Executive Director,
Pennsylvania Lottery, said: "For the third year in a row, we've worked
with Scientific Games to launch a second-chance holiday promotion. And while
previous years were very successful, our 2016 promotion really engaged our
players on multiple levels.”
"For the first time, we included all draw games. This promotion drove
consistent engagement with the Lottery and our games during the holidays,
ultimately helping us in our overall mission to raise monies to benefit older
Pennsylvanians," Svitko added.
The record-breaking Secret Santa Second-Chance Drawings promotion featured a mobile-compatible interactive game developed by Scientific Games, which was played online more than two million times during the promotional period, averaging 28,000 plays a day. The company's interactive games engage players with popular social game mechanics, social login, social sharing and leaderboards.
Amy Hill, Vice President, Digital Content Studio for Scientific Games, said: "We added a fun twist to the promotion this year. Players could choose from two second-chance drawings, either a Secret Santa drawing which featured unknown prizes or a Not So Secret Santa drawing which featured prizes from US$ 10,000 to US$ 100,000."
Source: GMB
