PokerStars becomes Italian market leader

Bo Wänghammar, Managing Director of PokerStars Casino, said: "These results show that we are continuously growing and are on track to becoming Italy's favorite igaming destination. However, we don't just want to match the best casinos out there, we want to surpass them.”

"We plan to continue improving our casino offering by expanding our selection of top games, enhancing our VIP program, expanding customer acquisition efforts and introducing an improved mobile casino app," Wänghammar added.

Stars Rewards, which launched in Italy on 1 June, provides an exciting loyalty scheme that gives PokerStars.it players personalized rewards based around the games that they play across all Stars brands. Stars Rewards avoids complex contribution percentages and instead uses progress bars and boosts that make every game count for all players, not just high volume players.

Progressive jackpot Millionaires Island is a cornerstone of PokerStars Casino's success, as it's the only operator that offers a proprietary $/£/€1 million or greater jackpot.