Real Madrid adds new betting sponsor

Betcart will also benefit from coverage across the reigning European champions’ official website and digital channels. Although the financial details of the partnership have not been disclosed, Betcart has described it as a "landmark” deal for the company. Betcart will live together in Real Madrid with another sports betting firm online, Codere, official sponsor of the Madrid club although in exclusive markets.

This is possible because the alliance reached with Betcart falls within those signed by the Madrid club under the figure of the regionals partners, which will imply that the company has such consideration as new official partner of Real Madrid but only in the Portuguese and British markets.

Dave Gal, chief executive of Betcart, said: "Our strategy has always been driven by a desire to stand out from the crowd and deliver excellent user experience”. "This is a partnership to make others take note, and one that is built to last. We can’t wait to address the entire sports betting industry alongside Real Madrid,” Gal added.

According to Chief Business Development Officer of Betcart, Monica Rangel, the strategy of the company has always been led by the desire to separate itself from the crowd and to deliver an excellent experience to users. She said, the partnership is built to last and one that others in the industry will take note of. Rangel went on to say that the sportsbook looks forward to addressing the sports betting industry with Real Madrid during Betting on Football in 2018.

Source: GMB