The growth of eSports among Brazilians is remarkable. There are television channels today that show tournaments and comment on the gamer world with the seriousness it deserves.
The 2018 Game Survey Brazil, produced by Sioux Group, revealed that 54.1% of Brazilians have heard about eSports, which shows a great potential market. Among the individuals who said they had heard about the topic, 47.2% played and 39.8% did not play, and of the latter group, 13% said they would like to start playing.
The games that eSports player knows best
The eSports players were asked what games they know. FIFA is the first, with 60.6% of respondents claiming to follow the matches. Football is engendered in our culture and, as a consequence, video games about sport are prominent in consumer preference. The ranking is completed by PES: Pro Evolution Soccer (48.2%), Poker Stars (47.2%), Counter Strike (46.4%), Cartola FC (45%), 7%), League of Legends (44.3%) and Clash Royale (41.2%).
Like "traditional" sports, the eSports audience also brings with it the creation of idols, personalities and celebrities. 43.8% of eSports players follow a competitor.
Unlike physical sports, many of the digital ones allow athletes to interact during matches with players, answering questions, showing their daily training etc ... This practice brings athletes closer to audiences, potentially making them more important to the viewer than the team for which he plays.
It is interesting to note that Brazilian gamers do not know their own eSports teams. Among eSports viewers, 40.1% of the respondents say they do not know national teams. This may mean that the Brazilian sector is still in the process of growth, with formation of national teams, sponsorships, media, arenas and spectators still being organized locally.
Source: GMB / Torcedores.com
