Agreeing on new terms, Caliente will move to launch Playtech BGT self-service betting terminals (SSBTs) across its estates and premises.
Regarding this new deal, Armin Sageder, CEO of Playtech BGT Sports, commented: “Our partnership with Caliente has gone from strength to strength and we continue to experience significant growth. The extension of our relationship into Retail reflects the success we have achieved to date and the opportunities we both see lying ahead.”
“Mexico is a fast-growing, regulated market and a strategically important territory for Playtech,” Sageder added.
The initial SSBT roll-out will cover a dozen Caliente casino properties, representing a significant LatAm expansion for the FTSE technology group.
Victor De La Fuente, business development director at Caliente, also said: “This is an exciting moment for Caliente as we further develop the experience we offer those who visit our casinos. We are continually looking for ways to improve customer engagement and this represents the latest development as part of this strategy.”
Source: GMB
