With the help of the chatbot, players can get information about upcoming matches, as well as details of bonuses and promotions specific to a country, date or venue – for example matches in Ekaterinburg, Kaliningrad, Kazan, Moscow or Nizhny Novgorod.
For example, if a user wanted to place a bet on Brazil, he would open a new chat with “1xBet – Bookmaker Company” on Facebook Messenger, then press “Menu” to start the conversation. Next he would choose to bet ‘by country’ and select Brazil as his country, before deciding whether to place a bet on their next game or take up a 1xBet bonus offer.
The operator has also taken steps to bring personality to the service by integrating a user's name into the communication, as well as avoiding texts that would be seen as too formal for social media.
1xBet told TotallyGaming.com: “Our main aim is to provide bettors with information about our company and FIFA World Cup 2018 in a convenient format. The 1xBet chat bot will prove to be a fantastic assistant for all sports fans.”
Source: GMB / Totally Gaming
