The Meliã Paulista hotel in São Paulo held a luncheon for journalists, which was attended by representatives of the Curaçao Tourist Board (CTB), resorts and entertainment companies that spoke about the Brazilian market in Curaçao.
By 2018, Curaçao's target for the Brazilian market is to receive 15,000 visitors. Between January and April, there were 3,780 visitors, an increase of 7.3% compared to the same period of 2017, when the island received about 3,500 visitors.
"Curaçao, in the Caribbean Sea, is one of the most visited destinations in the region. Willemstad, the capital, brings together preserved buildings with typical Dutch architecture. There are 40 beaches with calm and crystalline waters, which attract the attention of a growing number of visitors every year," said André Rojer, new Marketing Manager for South America.
Nationally the main emitter of tourists to Curaçao is São Paulo, with 50% of the flow of tourists followed by Rio de Janeiro and Minas Gerais. These are positive numbers for Curacao taking into account that the average spend per person on the island is about US$ 250 a day, as about 90% of visitors go for the primary purpose of rest and vacation in accommodations that are preferentially large hotels (42%), followed by alternative accommodation (30%), small hotels (15%) and bungalows (13%).
Looking ahead, Curaçao expects an even greater increase in the number of visitors coming from Brazil, increasing the 2018 target from 15 thousand visitors to 25 thousand from 2019, boosting South America, which occupies the third position in sending tourists to the Caribbean island with an average number of 75 thousand visitors. It is followed by North America with an export of 80 thousand tourists and Europe with 205 thousand ones per year.
Thinking about this, the CTB also held a Roadshow in São Paulo and Campinas in June. During the four days, the delegation composed of nine representatives of various companies and tourism products of the Caribbean island had a series of meetings with the Brazilian industry to educate, develop new products and increase the visibility of Curaçao in the country.
The mission was to reinforce and enhance the investment of the Curaçao Tourist Board in Brazil, one of its priority markets. The program included a round of business in São Paulo followed by a cocktail party, trainings for travel agents, meetings with directors of the main tour operators and visits to strategic partners.
The Curacao Tourist Board's special mission was attended by: Acoya Hotel Suites & Villas, Curacao Hilton, Curacao Resort, Curacao Resort, Cagayan de Oro Resort, Cagayan de Oro Resort, Scooby Tours, Sunscape Beach Curacao Resort, Spa & Casino.
"The trade is very important for us, about 35% of the Brazilian public that arrives to Curaçao makes the purchase through travel agencies and operators: Because of this we will continue to train travel agents to further promote the destination for the final consumer," concludes André Rojer.
Source: GMB / Mercadoeeventos.com.br
