Paulo Saad started his participation saying that the Bandeirantes Group supports the regulation of the gaming sector. "It's hypocritical not to have games in Brazil at the same time that we are one of the countries where we play the most in the world." For him, "we have many effective tools on advertising and publicity in Brazil and I am sure that in the gaming industry it will not be any different. Advertising self-regulation is enviable, and we have the expertise to bring to the gaming industry the experience we have gained over more than 30 years of self-regulation."
Bruno Maia stated that Vasco da Gama was one of the first football teams to sign a sponsorship agreement with a gaming company that is present at this event, NetBet. "Clubs are in a very delicate financial situation and sponsorship is critical if they want to continue to act consistently. A club is not just a football team, but a much more complex organization, which involves a social activity for nearby communities and therefore needs to be strengthened," he said.
Lorenzo Caci of Sportradar said that Brazil is taking important steps towards regulation of the gaming sector, especially at this moment in sports betting. "It is very important that operators and affiliates are united to better understand the industry and work for mutual benefit and for society," he said.
Alessandro Valente highlighted the importance of media, such as Grupo Bandeirantes and Games Magazine Brasil, in disseminating serious information about the gaming industry. "Only this consistent work will make the activity well understood and accepted. We operate in London today, but as soon as the activity is regulated, we will have a large staff in Brazil to meet the demand."
For him, the market is learning to understand Brazil and those who intend to meet the needs of the country, will have to maintain local teams, that really know the public. "An affiliate network is important, but much more important is to understand the right content for your audience," he said. Asked by Saad if the lottery network could be regarded as a future affiliate partner, Valente said that it is perfectly possible and hopes that this will happen as it will expand betting coverage for all regions of the country. Lorenzo agreed, and said that it is a great advantage and a tool to promote the growth of sales coverage with the use of the existing lottery network. "It's a great opportunity for Brazil to move from theory to practice," he said.
Valente commented that the expansion of the affiliate network will be fundamental to the success of the betting sector and that it would be very interesting, for example, the Bandeirantes Group to be a "Super" Affiliate. Saad said that his TV network has all this vocation to the point of supporting BgC for years.
It was clear from the panel that it is important for the industry to operate in a transparent and clear way so that society understands how the activity will operate and that it is certain that the industry will maintain publicity within legal and ethical principles for the benefit of all.
Source: Games Magazine Brasil