According to the executive, the new brand identity better reflects FBM's market leading position and its changes. Already the new logo was thought to be more modern and vibrant, aligned with the image of the FBM as an innovative and professional brand.
In fact, FBM not only takes a step forward in a new image, but shows its willingness to move forward with new products.
Renato Almeida comments: " FBM underwent several transformations. All these changes reflect our spirit of progress."
This new logo represents a new achievement for the brand, almost twenty years after its creation, demonstrating once again its leadership position and its desire to expand to other markets. These changes mark the starting point of a new era for FBM.
Source: FBM
