In the agreement, Imperial will display the name of Sportsbet.io in streaming events, through naming rights and consequently expose the brand in broadcast on closed TV channels, such as SporTV - holder of the CBCS broadcast, a national tournament that the team disputes.
“Sportsbet.io has been solidifying every day, globally, as a company that we like to refer to as ‘FUN. FAST. FAIR’. And this partnership is one more step that we are taking, especially when we talk about Brazil and the adherence that we are managing to achieve with great strides in all the partnerships we have established,” explains Justin Le Brocque, head of marketing for Sportsbet.io.
“Impacting the people of CS: GO is going to be an opportune movement, but unprecedented for us. At the same time, it makes us anxious to reap the rewards. This trajectory already created is the result of a great effort and a well thought out strategy. And that, we have plenty of it,” added Le Brocque, citing the brand's first involvement with a professional Counter Strike team.
CONTENT
In addition to various actions on social networks, the team will also be responsible for drawing a bridge to bring the Counter Strike fan player closer to the universe of online betting, with didactic content, redirecting their audience to get to know the every time more popular Sportsbet.io platform.
“We are very happy to have Sportsbet.io at our side and look forward to making this partnership a great success. CS: GO has a very large penetration in the eSports market, and with the right partners we will be able to contribute even more to the development of the Brazilian scenario,” evaluates Felippe Martins, founding partner of Imperial.
IMPERIAL
The Imperial team was born in March 2018 and in a short time it made an impressive climb in the professional universe of Counter-Strike: Global Offensive. The ‘red-blacks’ were champions of the 1st Season of the CBCS of 2019 and runner-up of the 2nd Season in the same year. In addition, it was elected as the team with the best performance among all CBCS participants at that time. The current team is formed by Gustavo "Shoowtime", Dener "KHTEX", Caio "ZQK", Denis "DZT", Felipe "Delboni", in addition to Alan "ADR".
Source: GMB
