BtoBet has a very strong presence in Latin America in all regulated markets. “Latin America has experienced good economic consolidation in different countries in recent years. This sparked the interest of large online bookmakers in the region as they see that more and more people have the capital they need to place online bets. We anticipate further expansion on our part, especially when the Brazilian iGaming market becomes regulated,” assures Fried.
Alessandro Valente is one of the pioneers in the affiliation marketing scenario in Brazil with over a decade of experience. Having started with a couple of websites, he formed one of the largest networks of websites promoting gambling in Brazil and Latam. He is a Member of the Board in Super Afiliados, a network of proprietary websites and master affiliate to thousands of publishers. “LatAm is one of the, if not, the most exciting iGaming markets around the world and there is vast potential to be realized,” says Valente.
Discussing this topic with Fried and Valente will be the CEO of Betcris, JD Duarte and the Marketing Director of Caliente Interactive for LatAm, Fernanda Sainz. The panel moderator will be the main reporter for Calvin Ayre, Becky Liggero. According to the panel's description, "With more operators entering Latin America, competition for customers has never been so intense."
This bilingual seminar will examine how established brands and startups are competing for a larger share of the market, which channels are essential for marketers, and how operators can combine advertising, sponsorships and affiliations to achieve greater reach.
SBC Summit Barcelona - Digital, which takes place from September 8 to 11, is the largest conference and virtual exhibition for the sports betting and gaming market. More than 200 industry experts give their opinion on the sector's ecosystem, and nearly 10,000 representatives affiliated have already signed up to participate.
The event platform has four main zones - Sports Betting, Casino and Games, Payments and Compliance and Affiliates and Marketing - each of which features personalized conference content with contributions from senior industry executives, an interactive exhibition, a program of skills and selection of thematic networking round tables.
Source: GMB
