In addition to having the main space in the 'Galo' jersey, the betting house also had a presence in advertising posters behind the goals and especially with an imposing plot on the ceilings of the substitute benches of great impact for TV broadcasts.
According to Atlético, the change in sponsorships occurs for the main male team and the under-20 team. As for the under-17, under-15 and Galo Feminino rosters, Bmg will continue to appear in front of the shirts, as a master sponsor. The new link between Atlético and Bmg will be valid until 2026.
According to the ‘alvinegro’ club, new sponsorship possibilities are being studied with Bmg. "It is a privilege to have a partner like Bmg," stated Atlético president Sérgio Coelho in an interview with the club's official website.
The bookmaker is an international online platform by Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece and Cyprus and is also a partner of several teams in Europe, such as SC Braga and CS Marítimo .
"It is our first sponsorship outside Europe, a clear illustration of the ambitions we have for Betano in Brazil," said Panos Konstantopoulos, CMO of the firm.
Designed to offer an immersive online experience, combined with easy access through all devices (desktop, laptop, tablet, mobile and Android application), Betano offers users first-rate products and services through a platform with a friendly interface and simple to use.
With only a few months of presence in the Brazilian market, the company brings news such as Missions, weekly challenges for its members, SuperOdds, special odds with a 0% margin, and Bet Mentor, an exclusive tool for multiple bets that aims to be the biggest ally of the players.
“Almost 6 months of intense negotiations, elaboration of a large project in partnership. We are extremely proud to have won the trust of this company recognized throughout Europe. Our project is audacious for the next few years and we must always have partners who are up to our side,”
said Pedro Henrique Melo, Chief Commercial Officer of Atlético Mineiro.
Source: GMB
