In August, FanDuel became an Official Betting Operator of the TOUR, which gives them rights in the United States to use TOUR marks, rights to advertise within TOUR media and partner platforms, plus content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to FanDuel Sportsbook users who have placed bets.
“We’re taking the FanDuel Sportsbook app experience beyond just placing a bet -- now our customers will get the best TOUR highlights delivered to them each week to consume and act on,” said Adam Kaplan, GM/VP of Sports Content, FanDuel Group.
“Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about,” Kaplan added.
Beginning this week with the TOUR’s Farmers Insurance Open, FanDuel will utilize WSC Sports’ AI technology to deliver highlights to betting customers through FanDuel Sportsbook app notifications for each TOUR event in 2021. FanDuel customers will be able to view automated highlights through rich media push notifications, capitalizing on FanDuel’s vision to use in-game, real-time content to enhance the customer experience.
“We’re excited to further activate our Official Betting Operator marketing relationship with FanDuel by sharing TOUR highlights with their customers,” said Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR. “Engaging new fans with PGA TOUR content is a top priority of our sports betting strategy and this innovation with FanDuel is a key step in that direction.”
FanDuel Group will begin by delivering TOUR golf content, with the opportunity to expand into other sports.
Source: GMB
