Codere has signed an extension of its sponsorship agreement with Real Madrid covering five seasons, until June 2026, that reinforces its commitment to Latin America by expanding the geographic scope to over twenty countries in the region including Mexico, Puerto Rico, the Dominican Republic and all of Central and South America.
The agreement covers both the core Codere Online markets of Argentina (City of Buenos Aires), Colombia, Mexico and Panama, and potential future expansion markets, when and if they become regulated, such as Argentina (outside of City of Buenos Aires), Brazil, Chile, Peru, Puerto Rico and Uruguay.
This alliance between Codere and Real Madrid, which started in 2016, is built upon the shared values of international leadership, fair play and excellence, and with the objective of providing audiences with a high quality entertainment experience.
This announcement comes on the back of sponsorship deals with key football teams in the region, Rayados in Mexico and River Plate in Argentina, and represents a new step forward in the expansion of our online and sports betting business in Latin America.
Vicente Di Loreto, CEO of Codere, stated: "We are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand."
Four decades growing in Latin America
Codere began its activity in Latin America in the early eighties, first in Colombia, and then expanding across the region.
Today, Codere is the leading gaming hall operator in the Province of Buenos Aires (Argentina), Mexico and Uruguay, and a leading casino operator in Panama and Colombia. It also offers sports and horse race betting in Mexico, Panama, Colombia and Uruguay.
Through Codere Online, the company also offers online casino and sports betting in Mexico, Colombia, Panama and the City of Buenos Aires (where it expects to start operating before the end of the year).
For Moshe Edree, Managing Director of Codere Online, "the renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America.”
“The deal will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile or Peru, when and if they become regulated," Edree added.
Source: GMB
