JUE 28 DE NOVIEMBRE DE 2024 - 06:38hs.
Owns two of the biggest industry’s events

V3A launches GTG, the company's games and eSports firm

With an eye on the exponential growth of the games and eSports industry, in Brazil and abroad, V3A announces the creation of GTG - a new company that will be responsible for the firm's games and eSports projects. Fruit of the acronym Good To Game, GTG was born with a portfolio of proprietary projects such as the eSports Brasil Award, in partnership with Player 1, and the WESG Latam, the largest multiplatform eSports competition in Latin America.

Dalmo Castello Filho is the CEO of the new company, which is part of the Ventures pillar (proprietary projects) headed by Victor Vocos, co-CEO of V3A.

In addition to the existing projects, GTG will have a division ready to serve brands that want to connect to the gaming world through activations, events, content and taylor made projects.

Dalmo Castello Filho, CEO of GTG, details how GTG can connect brands with this new market: “We got into the game to create memorable connections between brands and communities, develop the landscape and bring expressive results to our partners. We are a team passionate about games and eSports, and experts in identifying great opportunities and turning them into unique moments and engaging content.”

We were born with two great assets that are the eSport Brasil Award and WESG Latam. For 2022, we will have news in the electronic sports scene and tailor made projects, creating bridges so that big brands can talk to all the diversity of the gamer universe," says Castello Filho.

In addition to proprietary projects in partnership with Grupo Globo, GTG also has another important ally in its DNA. Kevin Tang is one of the partners in the new company, combining his decades of experience in China with the Chamber of Commerce.

Tang was responsible for introducing the V3A to Grupo Alibaba, producer of the world edition of WESG, consolidating the arrival of WESG to Brazil as the first active owner of V3A games and eSports.

Source: acontecendoaqui.com.br