The partnership started in the 2020/2021 season. The brand was present in all NBB matches, with the right to offer four exclusive games on the league's Facebook and exclusive bonus links for fans. In addition, the “NBBet!” show aired in 16 editions on Facebook and YouTube of the league, all under the command of journalist Bruno Laurence, on Tuesdays, at 7pm, with analysis of the matches from the point of view of betting and the participation of special guests.
“Every renewal has great meaning for us, as it shows that the objectives of the first year of the partnership were achieved and that, above all, we are in line with the brand's premises. Betmotion is a company that likes to innovate, to bring entertainment to the public and to seek greater engagement in actions, which perfectly matches our entity's goals,” highlighted Delano Franco, president of the National Basketball League (LNB).
“Betmotion believes in Brazilian sport and, therefore, supports institutions and athletes that provide us with incredible sensations. Emotion is what makes the sport so spectacular, and that feeling feeds the company. It is a pleasure to be with the NBB for another year, which is an example of organization, management and, above all, of emotion,” commented Fernanda Gomes, country manager of the betting site in Brazil.
According to Betmotion, the renewal of the partnership reinforces the brand's commitment to Brazilian sport, especially in basketball, and is part of the betting site's 13th anniversary celebrations. Recently, the company updated its brand concept and started to provide a streaming service on the website with more than a thousand sporting events, including 12 European football championships such as Ligue 1 (France), LaLiga (Spain) and Serie A (Italy).
The NBB 2021/2022 season will start next Saturday (23), with São Paulo x Flamengo, in a remake of the final of last season, conquered by the cariocas. The duel will be at the Ginásio do Morumbi, at 4 pm.
Source: GMB
