Stuart Hunter, Managing Director at Clarion Gaming and the person responsible for overseeing the return of live events within the gaming portfolio, believes the eyes of the international gaming industry will be focussed on ICE London. “The industry has made important steps with regards to the return of in-person events, not least with September’s successful staging of iGB Live! in Amsterdam,” he explained.
“What iGB Live! demonstrated is how much we’ve all missed the unique buzz and theatre of live events and how productive they are in facilitating connections and business opportunities. ICE London is the embodiment of all that’s good about face-to-face, and our theme ‘Together never felt so good’really captures what we have been missing since the last edition of ICE London closed its doors back in February 2020. It may be a slightly overused phrase but this really is a people business and the team at Clarion Gaming sees it as a great responsibility and an honor to reflect these unique credentials in our creative, in our communications and, most importantly, in the delivery of the experience in February,” Hunter added.
“We’ve spent a lot of time talking with our customers and listening to their hopes and aspirations, and the sense of solidarity and coming together as a community at ICE London has featured highly. To help achieve this we are making our biggest ever marketing and communications investment, maximising the number of touch points the brand has with the international industry, attempting to answer any misgivings, working alongside our exhibitors and amplifying the ‘Together never felt so good’ core campaign message,” Hunter concluded.
ICE London is the biggest gaming event in the world and embraces every aspect of the gambling industry supply chain from games creators, distributors, operators and retailers, to trade associations, strategic bodies and regulators.
More information at www.icelondon.uk.com .
Source: GMB
