The deal will include visibility of Betway’s brand on team bench aprons, courtside LEDs and basket stanchion LEDs, as well as TV-visible signage alongside the scorers’ table.
“We’re thrilled to be partnering with the Philadelphia 76ers. As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product,” said Anthony Werkman, CEO of Betway.
“With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership,” Werkman added.
“We are thrilled to announce our partnership with Betway,” said Owen Morin, Philadelphia 76ers Senior Vice President of Corporate Partnerships. “As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premiere betting offerings. Together we will bring elite experiences to 76ers fans.”
The partnership includes a social media sweepstakes for fans to enter for the chance to win 76ers home game tickets.
76ers will also provide Betway with exposure and brand recognition through the 76ers’ official Instagram, Twitter and Facebook accounts. Prior to each regular season 76ers game, Betway will sponsor a Pre-Game Stats Graphic that will include relevant statistics giving fans pre-game insights, while 76ers social media will promote Betway marketing initiatives.
Betway has similar deals in place with the Dallas Mavericks, Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors.
Source: GMB
