The event features a conference agenda that will examine the major issues facing gambling operators, suppliers, affiliates, and regulators in recently-regulated markets and territories currently trying to design workable regulatory regimes. The agenda is complemented by a roster of speakers selected for their hands-on experience of working in the region.
The speaker lineup for this SBC Summit Latinoamérica conference and exhibition has been further strengthened with the addition of experts from FIFA, Facebook, Betsson, Betcris, AmuletoBet, Clever Advertising, Vibra Gaming, Kambi, Pragmatic Play, GLI, Pay4Fun, Rivalo, Pinnacle, Betway, Playtech and Brazilian Economy Ministry.
Brazilian speakers ready to offer insights from the perspective of betting and gaming operators include
-Pedro Melo (CCO, Atlético Mineiro)
-Maurício Amaro (Website Manager, ALTS Digital)
-Alex Fonseca (Country Manager, Kaizen Gaming/Betano)
-Fernando Paz (Head de Patrocinios, Copa do Brasil)
-Luciana Hendrich (Partner and Founder, Hendrich Digital Content)
-Witoldo Hendrich Jùnior (Founding Partner, Online IPS Brazil - Hendrich Advogados)
-Thomas Carvalhaes (Regional Director – Brazil and LatAm Hero Gaming/AmuletoBet)
-Ricardo Magri (Commercial Director, Eightroom)
-Leonardo Baptista (CEO, Pay4Fun)
-Natalia Nogues (Socia Investidora, Control+F5 Marketing)
-Magnho José Santos de Souza (President, IJL)
-Neil Montgomery (Partner, Montgomery & Associados)
-Andre Gelfi (Managing Partner Brazil, Betsson)
-Lorelay Carvalho (Growth Manager - Gaming Americas, Facebook)
-Sérgio Garcia Alves (Chair of the Gambling Law Committee, Brazilian Bar Association)
-Ari Celia (Advisor, Pay4Fun)
-Udo Seckelmann (Lawyer, Bichara & Motta)
-Maurício Amaro (Website Manager, ALTS Digital)
To contribute regulatory and legal expertise, Gustavo Guimarães (Secretary, SECAP/ME) and Waldir Marques (Undersecretary, SECAP/ME) will all participate, along with trade association leaders Evert Montero Cardenas (President, Fecoljuegos), and Jorge Hinojosa (Director General, Jdigital).
Many of the industry’s most innovative suppliers are also represented with Marcelo Blanco (CTO, Vibra Gaming), JD Duarte (Betcris), Florencia Brancato (Head of Latin America, Pinnacle), Juan Barrachina (Commercial Director, Kambi), Ramiro Atucha (CEO, Vibra Gaming), Victor Arias (VP Latam, Pragmatic Play), Jorge Morales (Sales Director, Continent 8), Ivo Doroteia (CEO, SportingTech), Marcos Oliveira (Chief Commercial Officer, Clever Advertising Group), Juan Barrachina (Sales Director, Kambi) and Karen Sierra-Hughes (VP of Latin America & Caribbean, GLI) all taking part.
Delegates attending SBC Summit Latinoamérica can also take in an exhibition featuring major suppliers and a full program of networking events, including evening parties sponsored by Betcris, Delasport, and Evolution, and the inaugural SBC Awards Latinoamérica ceremony.
Find out all events related to Brazilian market at SBC Latinoamérica here:
WEDNESDAY, OCTOBER 27
11:30 - 12:10 EDT | 12:30 - 13:10 Brazilian time
Reaping the benefits of a busy sports calendar
Now that sports betting is becoming a settled industry in LatAm, with the likes of Brazil and Buenos Aires on the verge of launching their markets, what have sportsbooks achieved in the past year thanks to a busy sports calendar post strict lockdowns? How has the landscape changed since early 2020? What benefits have they seen thanks to the Copa America being held in 2021?
SPEAKERS
-Alberto D'Angelo (CEO, La Tinka)
-Álvaro Mosquera Ochoa (Country Manager Colombia, Rivalo)
-Florencia Brancato (Head of Latin America, Pinnacle)
MODERATOR: Juan Ignacio Juanena (Gerente de Negocios, Enjoy S.A.)
12:10 - 12:50 EDT | 13:10 - 13:50 Brazilian time
The new sponsorship era in Brazilian football
18 out of 20 teams in Brazil’s Serie A are currently sponsored by a sports betting company. What are the main benefits of landing such deal before the industry is fully regulated? Can it be counterproductive for teams if sponsorships end up being banned in the upcoming regulatory framework? What are the expectations in terms of growth opportunities if 90% of the league is already linked to a sportsbook?
SPEAKERS
-Pedro Melo (CCO, Atlético Mineiro)
-Maurício Amaro (Website Manager, ALTS Digital)
-Gustavo Guimarães (Secretary, SECAP/ME)
-Alex Fonseca (Country Manager, Kaizen Gaming/Betano)
-Fernando Paz (Head de Patrocinios, Copa do Brasil)
-Luciana Hendrich (Partner and Founder, Hendrich Digital Content)
MODERATOR: Waldir Marques (Undersecretary, SECAP/ME)
13:50 - 14:30 EDT | 14:50 - 15:30 Brazilian time
Brazil, the eternal promise
It’s been years since Brazil introduced the promise of becoming the most important market of LatAm and one of the biggest at a worldwide level. However, international investors still don’t lose hope on this South American force. Will the landscape change by 2022? What’s keeping investors motivated? What are the promises? Will they be fulfilled? How are sports betting already working there? How has been the experience as sponsors of most football clubs?
SPEAKERS
-Witoldo Hendrich Jùnior (Founding Partner, Online IPS Brazil - Hendrich Advogados)
-Thomas Carvalhaes (Regional Director – Brazil and Latin America, Hero Gaming/AmuletoBet)
-Ricardo Magri (Commercial Director, Eightroom)
-Leonardo Baptista (CEO, Pay4Fun)
-Magnho José Santos de Souza (President, IJL)
MODERATOR: Neil Montgomery (Partner, Montgomery & Associados)
14:30 - 15:10 EDT | 15:30 - 16:10 Brazilian time
Why are payments a gamechanger in Brazil - Portuguese/English
Payment’s technology is moving faster than regulations and customers’ trust on digital solutions and it's changing the commercial opportunity for iGaming in Brazil. How are experts addressing this landscape? How are payments solutions impacting technology’s progress in Brazil? Why does the upcoming regulated sports betting industry need to work along with payment experts to ensure a transparent operation? What is the share burden between operators and suppliers? How much does payment technology impact the overall success of international operators who enter Brazil and how will the latest developments in payment technology change consumer behavior and impact growth?
SPEAKERS
-Alex Rea (Head of Global Payments, Esports Entertainment Group)
-Ari Celia (Advisor, Pay4Fun)
-Ivo Doroteia (CEO, SportingTech)
MODERATOR: Sue Page (General Manager, Neosurf)
14:30 - 15:10 EDT | 15:30 - 16:10 Brazilian time
IMGL Master class
As we enter the last months of 2021 and set our sights on 2022, has Brazil made any substantial regulatory progress that would pave the way for an open market next year? What can we expect from both Buenos Aires’ markets? Is this a threat to other jurisdictions that have operational markets like Colombia and Mexico? How important are local legal teams to guide operators through the process of setting operations in a new market? From a legal perspective, are the ambiguous laws in Latin America more favorable for operators when compared to European or North American regulations?
SPEAKERS
-Karen Marcela Sierra-Hughes (Vice President, Latin America & Caribbean, GLI)
-Santiago Asensi (Managing Partner, Asensi Abogados)
-Tomas Garcia Botta (Partner, MF Estudio)
-Neil Montgomery (Partner, Montgomery & Associados)
MODERATOR: Alfredo Lazcano (Chair, Lazcano Sámano, S.C.)
15:40 - 16:20 EDT | 16:40 - 17:20 ART
Paying the price of a poor approach to payments: How ignoring innovation leads to retention and acquisition issues
The digital era has forced the industry to focus on new strategies in order to retain and acquire new players. How can they implement innovations in a region that is known for being attached to traditional methods? How are operators adapting to the evolving consumer expectations? How does offering different payment options affect high conversions? Do they drive revenues?
SPEAKERS
-Miguel Bernal (Partner, Estudio Legal Bernal)
-Leo Baptista (CEO, Pay4Fun)
-Mónica Umaña (Head of Operations LATAM, Evolution)
-Natalia Nogues (Socia Investidora, Control+F5 Marketing)
MODERATOR: Michel Reznik (Head of Banking & Payments, 4H Agency)
THURSDAY, OCTOBER 28
11:30 - 12:10 EDT | 12:30 - 13:10 Brazilian time
Digital vs Traditional Marketing: A new era for gambling companies?
With online and virtual gambling moving forward in several Latin American territories, how is marketing keeping up with these trends? Have companies decided to completely leave behind traditional strategies to focus on digital marketing? This panel will feature the perspective of area experts, operators and providers. Who does digital marketing benefit the most and in which situations? What is the role of affiliates?
SPEAKERS
-Patrick O'Neill (Co-Founder , Sherlock Communications)
-Lorelay Carvalho (Business Development Lead, Americas | Global Gaming - LATAM, Facebook)
-Neill Simpson (Director Comercial, Rivalo)
-Luciana Hendrich (Partner and Founder, Hendrich Digital Content)
MODERATOR: James Kilsby (VP Americas, VIXIO GamblingCompliance)
11:30 - 12:30 EDT | 12:30 - 13:30 Brazilian time
Affiliate leaders panel - LATAM, a new territory to be conquered by affiliate brands
Affiliate brands are taking the bull by the horns all over the world. But how does this trend look like in Latin America? Will they take a one-size-fits-all approach or will they take advantage of the differences between each market? What will be the role of these companies in the industry as a whole? How important will they be for operators in the upcoming years?
SPEAKERS
-Maurício Amaro (Website Manager, ALTS Digital)
-Marcos Oliveira (Chief Commercial Officer, Clever Advertising Group)
-Robert Kraft (Founder, Atlas World Sports)
-Joaquín Gago (Founder and CEO, BetanDeal)
-Adam Bielinski (CEO / CO-Owner, iGamingNuts)
MODERATOR: Victor Pronk (CCO, Incentive Games)
11:50 - 12:10 EDT | 12:50 - 13:10 Brazilian time
Betsson Keynote
Track: Regulation
Speaker:
Andre Gelfi (Managing Partner Brazil, Betsson Group)
13:50 - 14:10 EDT | 14:50 - 15:10 Brazilian time
The sports sponsorship benchmark by Copa do Brasil
In this keynote, the Head of Sponsorships of Copa do Brasil Fernando Paz will share the case studies of the activations around this competition, the biggest in Brazil with 92 teams and 122 games and one that represents a sports sponsorship benchmark as it features a complete package with with a wide range of opportunities, such as stadium exposure and digital advertising.
SPEAKER
Fernando Paz (Head de Patrocinios, Copa do Brasil)
13:50 - 14:30 EDT | 14:50 - 15:30 Brazilian time
Landing in a promising market - the pros and cons of LATAM
When it comes to gambling regulation, several Latin American markets are moving forward with their own regulations. However, international companies often highlight that the rules are not ideal, leaving local companies with the odds against them to obtain an authorization. Is the prospect of being present in a country in which sports are a big part of the local life more important than the costs related to obtaining a license? Does that represent a guarantee in international companies when deciding to start the bidding process?
SPEAKERS
-Victor Arias (Vice President LATAM , Pragmatic Play)
-Ramiro Atucha (CEO, Vibra Gaming)
-Udo Seckelmann (Lawyer, Bichara & Motta)
-Sérgio Garcia Alves (Chair of the Gambling Law Committee, Brazilian Bar Association)
MODERATOR: Bill Pascrell III (Partner, Princeton Public Affairs Group)
15:40 - 16:20 EDT | 16:40 - 17:20 Brazilian time
Preparing new markets
2020 has driven the development of new markets that are still being working on their regulations, such as Costa Rica, the City and Province of Buenos Aires, Mendoza, Rio de Janeiro and Sao Paulo. How was the process to activate these markets? What are the expectations once they’re 100% operational? How will the industry landscape change in these countries?
SPEAKERS
-Juan Barrachina (Sales Director, Kambi)
-Sebastián Vivot (Manager of Modernization and Information Technologies, LOTBA)
-Esmeralda Britton Gonzalez (President, Junta de Proteccion Social)
-Karen Sierra-Hughes (Vice President of Latin America & Caribbean, GLI)
MODERATOR: Rodrigo Cigliutti (Executive Director, CIBELAE)
16:20 - 17:00 EDT | 17:20 - 18:00 Brazilian time
LATAM Lotteries - The leading actors of a grey area
Traditional lotteries still have a lot of power in Latin America’s gambling industry. However, the pandemic has laid bare the need to update some of the systems and offer new options for a younger audience. What can they do in order to be perceived a small business instead of online gambling operators? Would focusing on digital offerings neglect the traditional lottery? What does moving into the online world mean for one of the oldest businesses in the world?
SPEAKERS
-Georges Didier (Latin American Development rep., Gaming Laboratories International)
-Javier Milián (President, Lotería Nacional de Beneficencia)
-Moisés Velasco Navarro (Director Comercial LatAm & Caribe - Expansión Comercial, TuLotero.mx)
-Marcelo Blanco (CTO, Vibra Gaming)
MODERATOR: Federico Rodríguez Aguiar (Loterías de Uruguay)
Source: GMB
