The two Brazilian teams were the only ones that didn't sign with the Globo channel after TNT gave up broadcasting the Nacional championship from next year. Coritiba, Juventude, Santos, Ceará, Fortaleza and Bahia were also in a similar situation, but they have already closed the deal with SporTV.
In the first contacts, the debated model was for the betting houses to buy the rights, place the broadcast on a cable TV channel, in addition to broadcasting on their own platform that would serve to boost bets among users, as in what TNT did.
Under the Principal Law, clubs could negotiate the broadcast of all games they play at home, even if the rivals involved have an agreement with other companies.
It is worth remembering that Athletico and Palmeiras have an agreement with Globo for broadcasting on open TV. On pay-per-view, only Palmeiras signed with Premiere, while Athletico signed with Jovem Pan.
Bookmakers have increasingly invested in Brazilian football, even without the activity being completely legalized in the country. There is also another specific right to betting streaming that is being negotiated separately.
Source: UOL Esportes
