The novelty of this partnership format is that the chosen betting company will have exclusive statistical and sporting data from Paulistão.
Another benefit will be the integration of the bookmaker's platform with Paulistão Play, the OTT of Futebol Paulista. Anyone watching the games will be able to place bets in the same digital environment.
In addition to the great news, the betting partner will also have the opportunity to count on other exclusive assets in this segment:
- LED display around the pitch of all games;
- presence in all Paulistão broadcasts on all platforms;
- production of content for social media, including exclusive video productions on betting, delivered on all digital platforms;
- actions with the fans in the arenas where games will be held;
- access to data from the registration of Paulistão fans in all their initiatives;
The FPF is already talking to the market and negotiations are already underway to occupy the official partner position of the Paulistão tournament.
Source: Exame
