GMB - You have recently made an important rebranding that includes logo, colors, site, etc. What concepts and values have you sought to reflect in Latamwin's new conception?
Wilfred Adelsdorfer - Indeed, we decided to accompany the moment we are living as a company with a change in branding, more in line with this stage of consolidation and expansion at the regional level. This logo transmits our values and our intention to maintain a Latin American identity, with a vision of sustainable growth, simple but also very dynamic.
We chose the fox as part of this image, an animal that is present in most of the countries of the continent and that represents the cunning and ability to adapt to the different conditions of each territory. It is an easily recognizable animal, which brings our brand closer to our customers and users.
Regarding the choice of colors and typography, we want to convey our passion for this industry and the freshness of this new brand. We have a very passionate and vibrant team, and we want that to be reflected in our image.
The company was one of the main sponsors of SAGSE Miami recently. How did you feel and how did you see your colleagues in the industry in this return to face-to-face events? Can you evaluate your participation there?
It was a pride to be an active part of this event. A very collaborative atmosphere was perceived, wanting to exchange ideas and contribute to the consolidation of this industry. Due to health protocols, the fair was replaced by two networking activities, which were very beneficial because they allow us to continue to strengthen ties with potential customers and suppliers.
For Latamwin it was also a special activity, as we began to explore the role of angel investors, evaluating startups in the sector to which we can provide financing. This facet motivates us a lot, as it is a concrete contribution to the sustainability of the industry, since we are creating value by helping technological ventures linked to our activity.
Colombia and Peru are consolidated, the City and Province of Buenos Aires have already granted licenses in Argentina while Chile and Brazil are close to a regulation for gambling. How do you analyze the moment of iGaming in Latin America and in what market position do you place Latamwin?
The outlook is very promising in the region, since there are very consolidated countries and others that are on the way to achieving regulation, which is a process that we see with considerable optimism since it is a guarantee for users. At Latamwin we have extensive experience in regulated markets, so we have a lot to contribute to our clients according to their different contexts.
The moment of iGaming we could say that it is the "great wave" that the industry has had, due to the explosion of the entire online business, including ours. Now it is about to be broken and those benefits must be reaped. As a Latin American platform company, we have been preparing for years to respond optimally to these growth opportunities. We are the only certified platform in the region, according to the highest standards in the industry worldwide, which puts us at the forefront in terms of quality, security and integrity of gaming. In addition, we have positions in various jurisdictions and it is a time to consolidate, continue to lay the foundations for further expansion.
Is Brazil a central objective of the company? In that sense, are there already specific plans for operators interested in this market?
Without a doubt, entering Brazil, once its regulation is ready, is a strategic objective for the company and the valuation of our business. As a management team, we have already made the decision to enter this market as a second objective after our entry into Mexico. We already have a lot of advanced work and we are reviewing legal, commercial and operational aspects, which will allow us a quick landing when the time is right.
As a result of the pandemic, have the interests of operators changed and new opportunities emerged?
In our opinion, the main opportunities due to the pandemic were reflected in the Argentine market. Accompanied by their regulators, the need for physical casinos to enter the online market quickly, safely and efficiently was generated. That was a great challenge for them, since physical companies do not necessarily know the online business, as they are very different industries. This opened up a great opportunity for us to show our capabilities as a supplier: we quickly adapt to the needs and regulatory contexts, offering a lot of consulting in the different stages of each business, and above all, we provide a comprehensive service with world-class quality standards. This, together with our experience and knowledge of the Latin American user, put us on a very good position to offer our service in that country.
How do you evaluate Latamwin's entry into the competitive Mexican market? Which of your products can be the most successful and sought after?
We are with high expectations and excited about our entry to Mexico. We know that it is a very competitive market, but we are prepared for this big step. Our operation will be leveraged by one of the largest operators in the industry in Latin America, which gives us great support from the regulator regarding the quality of our work.
Based on our reviews, we are going to offer sports betting and live tables. Without neglecting the slots that are always super well received. However, we are open to making changes along the way, as there is a lot of trial and error in this activity and we are always attentive to user preferences.
It started as a niche modality and today it is fully consolidated. Is betting on eSports a passing phenomenon or a business with no limit? What services do you offer for this segment?
They were a phenomenon but now they are a consolidated product. As the younger generations get older, they will be the fundamental products of the industry. We dare to project that in 10-15 years, it will be an even more important category than live play.
What objectives are planned until the end of 2021?
Achieve the financial goals and with which the company was founded. We closed a stage with our goals exceeded and by far. The expansion and consolidation of new markets is one of the objectives that we have set for ourselves in the short term and we have been working on that, based on a sustained and sustainable growth plan over time. To do this, we permanently incorporate the best practices of the industry worldwide. That is our value proposition and the starting point for any of our goals.
Source: Exclusive GMB
