JUE 28 DE NOVIEMBRE DE 2024 - 08:06hs.
Since this weekend

PlayBetr debuted as official betting partner of Paris Saint-Germain in Brazil

PlayBetr, official betting partner of Paris Saint-Germain, arrived to Brazil this weekend. PSG yesterday's match against Rennes for Ligue 1 marked the debut of the betting site in the local market with a special version for Brazil and free bet promotion during the game of up to US$10. Neymar Jr. appears as the central figure in the advertising campaign that the French club itself announced in Portuguese on its official social networks.

Last August, Paris Saint-Germain had announced an exclusive three-year regional partnership agreement with Playbetr, one of Latin America's leading online betting providers. The Parisian club is today one of the most popular teams, especially in Brazil, the home country of many of its former and current players.

The partnership between Paris Saint-Germain and Playbetr was facilitated by Sportradar's ad:s division, which offers leading-edge marketing solutions for bookmakers through digital, programmatic and sponsorship services. This is the second time Sportradar has worked with PSG to develop its sponsorship portfolio, having previously facilitated the French club's first betting partnership in Africa in 2020.

Playbetr will therefore benefit from the growing popularity of one of the most influential sports clubs in the world in Brazil and Latin America, and will guarantee exclusive marketing rights for its users.

As part of the deal, Playbetr will benefit from the installation of Digital Overlay technology at the Parc des Princes stadium, which will target the Latin American audience. This innovative system - the first of its kind in France - geo-localizes the advertisements displayed on the LED screens around the pitch, adapting the messages to the broadcaster's audience.

Playbetr is the #1 licensed cryptocurrency casino and sportsbook where users can deposit in cryptocurrency, play and then withdraw winnings within minutes. Re-imagined by a group of long time industry veterans while tapping the expertise of seasoned cryptocurrency experts, Playbetr is a home for the best cryptocurrency gaming entertainment.

At Playbetr, account is held in the PBR coin (US$). Therefore, users never have to worry about any fluctuations in cryptocurrency while they are playing in its sportsbook and casino. People can deposit and withdraw with bitcoin (btc), litecoin (ltc), ethereum (eth), ripple (xrp), monero (xmr), dash, ethereum classic (etc), bitcoin cash (bch), bitcoin cash sv (bsv), binance coin (bnb), pax, dai, usdc and pbr. Playbetr will be adding many more coins for deposit and withdrawal over the coming months.