The e-commerce giant takes over from Via Varejo, which used the brands Casas Bahia and Ponto Frio in its advertisements, while the bookmaker debuts on the network's grid.
In order to maintain the quota of R$ 307 million (US$ 57m), Globo had to carry out extensive planning, after all, it will not have 12 dates of the state’s tournaments and the Brazilian national team, which will be part of the World Cup at the end of next year.
In this way, Globo will have a package of 48 live broadcasts, placing ads in its editorial content to make up for absences. For the World Cup in Qatar, the station will have an exclusive delivery.
Within the games, Globo will give more exposure to the companies, with larger insertions and calls made by the narrators themselves.
GE website’s real-time and football podcasts will also be part of the package. Creators and influencers will also participate in the campaigns and deliver on their social media profiles.
Source: GMB
