In an article published in MKTEsportivo, Fábio Wolff, managing partner of Wolff Sports, comments that in view of this scenario and together with Goolaço and Fifo – International Federation of Football Society, they decided to discuss the topic and launched the idea of creating an exclusive dedicated week to women's football.
“From the beginning, the focus was not on being just a short shooting championship, but an exchange of experiences, debates, social actions and, of course, a lot of football. The event has the support of the São Paulo Football Federation, which has been carrying out a hard and competent work in the development of women's football in Brazil,” comments Fábio.
Thus, the group went in search of sponsors, according to the executive. “The timing couldn't be better, as we see interest in women's football growing here and around the world. The final of the 2021 Women's Brasileirão recently played between Corinthians and Palmeiras, provided Band TV Network an average rating of 5 points with a peak of 6, reaching, until that moment, nothing less than the best audience of the channel at the time this year! Even the Russian F1 GP, which took place in the morning of that same day, was left behind,” he says.
With this, among the sponsors, the group took PixBet to the Brasil Ladies Cup, a sports betting house with a great capacity for engagement and which currently has a strong presence in football, with sponsorship from América Mineiro, Avaí, Goiás, Juventude, Ponte Preta and Vasco.
The Brasil Ladies Cup disputes start on December 12th, when there will be 12 matches until the 16th. The decision is scheduled for December 19th at Allianz Parque.
Source: GMB / MKTEsportivo
