“We are very happy with the agreement with Negrete, a huge success on social media. He is a real phenomenon, with an extraordinary reach, and many amazing actions from the partnership between Betmotion and Negrete are about to reach the fans. It is a pleasure to have the artist on our team of ambassadors,” celebrates the country manager of the brand in Brazil, Fernanda Gomes.
The arrival of Negrete (@eunegrete) is part of the 13th anniversary celebrations of Betmotion. Recently, the company updated its brand concept and started to provide a streaming service on the website with more than a thousand sporting events, including 12 European football championships such as the national one in France (Liga 1), Spain (La Liga) and Italy (Series A).
The only online entertainment site with Brazilian DNA, Betmotion is one of the main supporters of national sport, valuing values such as transparency, safety, solidity, trust and social. The company promotes the sport in the country with sponsorship from Athletico Paranaense, Magnus Futsal and Novo Basquete Brasil (NBB), as well as names like Cristiane (football player), Mackenzie Dern (MMA fighter), Rodrigo Capita (futsal player) and digital influencers Douglas Ninja and Billy from Br Futsal, in addition to the new reinforcement, Negrete, brand ambassadors.
“It's really cool to be part of a cast of stars like Betmotion, with so many good people on the team. I come to add up, show my work with humility, and the most important thing is to leave the field with the three points,” said Negrete, laughing, always acting out the stereotype of the Brazilian football player.
Matheus Nunes, o Negrete, was born in Itaperuna, in Rio de Janeiro, and is 27 years old. As a player, he started his career at Fluminense, where he played for four years in the youth category. Afterwards, he went through Botafogo, Flamengo, Nova Iguaçu and Bangu. In 2014, he won a spot on the French team Drancy. The practice of football was also responsible for awakening Negrete's interest in the arts. He acted as a double for the player Pelé, in an autobiographical film, this being his first contact with the performing arts.
A trained actor, Negrete achieved success with content that mixes football and humor, and quickly reached incredible numbers on Instagram. Currently, he has 1.7 million followers on the platform. The bang around the artist's name also happens in the advertising market, with participation in campaigns for companies such as Brahma, Casas Bahia, among others. Since January of this year, Negrete has been part of the talent casting of Alob Sports, a company of the Non Stop group.
