The Flamengo’s idol will be at events held by PixBet and will also participate in recordings and photo sessions for the production of advertising pieces for the brand.
In the digital environment, in addition to the fact that Zico's face appears frequently on social networks and on PixBet’s website, the opposite will also occur, since the contract includes the placement of weekly stories and monthly publications related to the company in the fee of the former player of the Brazilian national team.
“We are very happy to have one of the greatest players in the history of world football, Zico. On behalf of Pixbet, we are grateful for the partnership initiated and we will work hard to make the best possible use of this moment,” said Ernildo Júnior, CEO of Pixbet.
“Like me, Pixbet believes in and invests in sport, which makes our partnership very natural. It is a privilege to be part of this team and represent the brand with sports fans,” added Zico.
“It is an honor to participate in the negotiation between one of the greatest football players of all time, a national idol, and our client, Pixbet. Having Zico as a brand ambassador is a goal! We are going to activate this partnership a lot,” celebrated Mateus Lemos, Business Executive at Wolff Sports.
PixBet has invested heavily in Brazilian football. In addition to the new deal with Zico, the bookmaker is the master sponsor of Avaí, Vasco, América-MG, Goiás and Ponte Preta, in addition to appearing on the front bar of the Juventude jersey.
