SuperPoker offers a suite of online poker websites, social media pages, and online streaming services, producing an extensive library of high-quality video and editorial content for poker fans in Brazil, one of the largest poker markets in the world. Playmaker's acquisition of SuperPoker adds a team of more than 15 experienced sales and gambling content members based in São Paulo, Brazil.
SuperPoker is the official Portuguese-language streaming platform for the Brazilian Series of Poker (BSOP), the European Poker Tour, the Pokerstars Players' Championship, the World Series of Poker - Brazil Circuit, and Pan-American Poker. Tour (PAPT).
Playmaker's wholly owned subsidiary, Futbol Sites, with a market-leading audience and business operations throughout the Latin American region, will manage SuperPoker's day-to-day operations and its suite of products.
SuperPoker generates 15 million annual visits and 1.25 million unique annual users across all of its properties, and is one of the most popular poker media groups in the world. Monetization efforts for SuperPoker assets will be transferred to Playmaker Bench, Playmaker's proprietary monetization technology tool.
“Poker players are sports fans and sports fans are poker players. Playmaker is building an ecosystem of engaged fans and this overlay gives our fans additional content to enjoy, and gives our betting and advertising clients another alternative to reach the audiences they want. Brazil is a key market for us and we will continue to focus on it,” said Jordan Gnat, CEO of Playmaker.
“I am also delighted to welcome Igor Trafane, Founder and CEO of SuperPoker, to the Playmaker family. Igor's influential presence in the Latin American market is unmatched and he will be a great complement to our businesses in the region," continued Gnat.
Igor Trafane founded SuperPoker and owns several assets related to poker and gambling in Brazil, including H2 Club, BSOP, PAPT and Flush Tour. Trafane was the founder and first President of the National Poker Federation of Brazil, and is the current President of the Pan American Poker Confederation. Igor will continue working with the Futbol Sites team to support and grow his presence in the Brazilian market.
“I am passionate about poker and I am passionate about football. This association unites these passions. I have known Jordan for many years from his days at the Stars Group and we have great mutual respect and admiration for one another, and this opportunity now allows us to work together again as partners. My business group has more than ten companies, from poker tournaments to live poker clubs, poker supplies and more. Our media business needed a strategic relationship for the future. Playmaker is that partner and, in the long term, I will help grow this business as a shareholder,” stated Trafane.
Details of the transaction
Pursuant to the terms of a purchase agreement dated November 3, 2021, Playmaker acquired 100% of Spkr Midias E Eventos Ltda. And Editora Flop Ltda for a total consideration of up to US$ 4.25 million.
The purchase price consideration consisted of a payment of US$ 1.75 million in cash, the issuance of US$ 1.5 million of common Playmaker shares (the "Playmaker Shares") to the Canadian dollar equivalent of CAD $ 0.68 per Playmaker Share, and up to a maximum of US$ 1 million in winnings, payable to sellers when SuperPoker reaches certain revenue targets during the two-year period after closing. Additionally, sellers are eligible to receive a commission bonus based on sales in excess of $ 0.8 million.
Playmaker is a digital sports media company that lives at the intersection of sports, betting, media and technology. Playmaker is building a collection of world-class sports media brands, selected to deliver highly engaged sports audiences to sports betting companies, leagues, teams, and advertisers.
SuperPoker is a leading poker-focused media group in Latin America, which operates 15 brands and 12 companies. SuperPoker Group distributes its content through online websites, social media, and video streaming.
Source: GMB
