Natalia Nogues, from Control+F5, highlighted that customers need to meet their expectations and one of them is tropicalization, as well as proximity to the companies with which they interact. “When a player gets in touch with the sportsbook service, he wants to speak Portuguese with Brazilians. In addition, the site cannot only have texts with automatic translation. The customer wants to identify with the page,” she said.
The executive does not rule out the need to offer several verticals. “There are even those who still like old slots. It is important to identify the customer's taste and expand the offer so that the Brazilian player feels good, especially if these games are in Portuguese, to make a good impact,” she commented.
Cássio Filter, Country Manager at KTO, highlighted that much of the success of large operators comes from the confidence they have acquired over time. “The basis of the business is trust. If the customer does not have confidence in the site, it will not be successful.”
More than a quote from Cassio, this it what he learned from KTO’s CEO upon joining the company. “I bring this teaching into my life and in the development of KTO in Brazil, and I am very proud to have acquired this confidence, so fundamental to our operation,” he commented.
Luiz Fiorese, CEO of TacTic Sports, stated that today the sports betting activity has achieved the credibility that the sector deserves. “When I was director of the São Paulo Futebol Clube, we had a proposal to sponsor a sportsbook in our hands and it was not accepted. Today, the main sponsor of the club is precisely a company in the segment, which demonstrates the change in society's mentality,” he said.
Series A and B of the Brazilian Championship has 38 of its 40 teams with sponsorships from sports betting companies, cited Fiorese, when reinforcing the issue of trust that firms in the sector have achieved. For him, new sports are on the radar of betting companies and an example at the Brazilian iGaming Summit is AmuletoBet, which received pilot Rafael Suzuki, from Stock Car, sponsored by the company, at its stand.
Cássio commented that the affiliate is also part of the conquest of the customer's trust, as well as Fiorese reinforced that another way is the credibility of the main brand ambassadors that operate in the market.
Source: GMB
