André Gelfi opened the lecture stating that the betting market that will be opened in Brazil will have the digital medium as its basis, therefore, the theme of responsible gaming is fundamental and the country would need to look at what has been done in other countries where the activity is already regulated.
“There are several experiences, mainly in Europe, where the issue is pertinent and unfolds into restrictions on advertising work. We have an opportunity to do this work and balance interests in a 2.0 way by doing something that is actually sustainable,” said Gelfi.
Another point raised was the question of the behavior of the gambler in relation to manifestations of compulsion that today can be identified by operators with investments in technology.
“Today with technology we can identify compulsive behaviors not reactively, but proactively, as some people don't even know they're in this place. Few people are approaching the issue that way. As an eternal optimist, I think we can reframe this stigma and work in an extremely positive way,” he said.
Gelfi also raised the flag that operators should be concerned with the issue as they are part of society and the way they observe potential problems of their customers influences how their brand is seen.
“A company is nothing more than a piece of society; if that is not working in a unique way, it has no long-term viability, it is not sustainable. The operator as part of the system, of something bigger, should have this awareness that when someone with a problem actually appears, it needs to be dealt with,” explained Gelfi.
The executive concluded the lecture by stating that the best way for everyone to take part in this responsible gaming process involves communicating and educating everyone involved: “This will help to build brand, trust, things that are fundamental to our activity. It's an opportunity because it's a segment that has a lot of distrust not only because it's new, but because of the stigma that comes from the past related to betting and gaming.”
Source: GMB
